About
Fifty years behind the same counter.
Vitorino Pla opened the shop in 1974 with one ham, two cheeses and a slicer bought on credit. His daughter Marta runs it now. The slicer is the same. The list of suppliers is shorter.
How we work
Four things we do not negotiate.
01
Fewer suppliers
Eleven producers, most of them we have visited. If we cannot say where a piece comes from, it is not on the counter.
02
Cut when you order
Nothing is sliced in advance. The Berkel from 1974 still runs; the ibérico is always by hand.
03
Paper, not plastic
Everything is wrapped in waxed paper and tied. Vacuum only if you ask, for travelling.
04
Say what you don't eat
Boards are built around the people at the table. Tell us and we swap, no extra charge.
The counter, today
Take a number. Point. We cut.